Matabeeq
Revolutionizing Pickup Ordering: How Matabeeq Transformed Pickup Orders with Amrk’s POS
Streamlining Operations and Boosting Revenue at Matabeeq
Matabeeq, a popular Mutabbaq restaurant in North Riyadh, is known for its savory pastries roasted on an iron sheet and its reliable, quick service. With a growing customer base and a competitive local market, Matabeeq needed a modern solution to optimize their operations and enhance online sales. Discover how Amrk’s advanced POS and online ordering system helped Matabeeq increase revenue, streamline operations, and elevate the customer experience.
An Overview of Matabeeq and Its Journey to Deliver a Unique Experience
Founded in 2023, Matabeeq quickly became a favorite in the local community by using high-quality ingredients and maintaining efficient service. However, with rising demand for online ordering and the need for streamlined operations, Matabeeq recognized that upgrading their technology would be essential to staying competitive in the bustling savory pastry market.
Challenges Matabeeq Faced in Enhancing Customer Experience
- Long Wait Times: With the restaurant’s popularity on the rise, Matabeeq wanted to ensure customers wouldn’t face long wait times for pickup orders, especially during peak hours.
- Inefficient Online Ordering: To prevent order errors or missed orders as demand increased, Matabeeq sought a seamless online ordering system that would simplify the process for both customers and staff.
- Limited Customer Insights: Recognizing the value of data-driven decisions, Matabeeq aimed to leverage customer insights to optimize their menu and improve service quality.
As a new and growing restaurant, Matabeeq anticipated potential challenges that could hinder their operations and customer satisfaction:
These challenges could lead to longer wait times, decreased customer satisfaction, and missed revenue opportunities.
Effective Solutions for Optimizing Operations and Increasing Sales
- POS System Implementation: Amrk’s team installed a cutting-edge POS system that streamlined order processing, minimized errors, and improved operational efficiency.
- Online Ordering Integration: A user-friendly online ordering platform was seamlessly integrated with the POS system, allowing customers to place orders directly through Matabeeq’s Online web menu.
- Training and Support: Amrk provided in-depth training and ongoing support, ensuring Matabeeq’s staff felt confident using the system and maximizing its potential.
Amrk provided a fully integrated POS and online ordering system tailored to Matabeeq’s unique needs.
Results of System Implementation and Its Positive Impacts
- mproving Efficiency at Matabeeq: The simplified POS system accelerated order processing, resulting in faster service and greater customer satisfaction.
- Increase in Online Orders: Online pickup orders account for approximately 6% of total sales, reflecting the growing customer preference for digital solutions.
The Amrk POS and online ordering system successfully met Matabeeq's operational needs, enhancing efficiency and customer satisfaction. Matabeeq plans to continue leveraging Amrk's technology to enhance customer experience and expand its market base.
