A well-known juice retail brand in the Gulf Region with over 45 branches, has been serving customers since 1978. From its humble beginnings on a cart, Dhahia Juice has grown into a national icon, offering retail, catering, and delivery services. However, managing operations across its branches with an outdated and complicated system was becoming costly and inefficient.

Before partnering with Amrk, Dhahia Juice was using an older complex system that had become too expensive to maintain. The high operational costs (Opex), combined with difficulties in customer service and support, were taking a toll on the business. Additionally, the complexity of complying with the ZATCA VAT Phase 2 integration requirements added more pressure to their operations. Dhahia Juice needed a solution that could streamline processes, improve cost control, and provide better customer support.

Dhahia Juice chose Amrk for its strong local presence and continuous after-sales engagement. Amrk’s SaaS model offered a cost-effective alternative, along with in-person support and fast resolution of issues, making it the ideal partner for their technology transformation.